In this episode of Marketing Rebels: Breaking Business Barriers, we explore paid advertising with actionable tips for solopreneurs and small business owners. Learn when and how to use ads effectively, avoid common mistakes, and make informed marketing decisions to grow your business.
How to determine if paid advertising is the right strategy for your business stage.
The importance of having established processes and a clear call to action before investing in ads.
Why tracking and analyzing ad performance is crucial for optimization and ROI.
Key factors to consider when choosing between Google Ads and other advertising platforms.
The confusion and overwhelm that many solopreneurs and small business owners face when considering paid advertising. It aims to provide clarity on when and how to use ads effectively, moving beyond the constant pressure to "just do it."
Main Point #1:
Ads are like "fuel on a fire," amplifying existing strengths.
Main Point #2:
Have a clear call to action and workflow.
Main Point #3:
Tracking ad performance is key.
Real-Life Example:
The episode covers using ads for market research, where startups test concepts and gauge engagement. Ads can serve multiple purposes, but it's crucial to define the goal and track results.
About the Guest:
Guest Name: John Horn
Bio: John Horn is the CEO of StubGroup, where he helps small business owners and marketing teams struggling with paid ads to achieve real ROI. John combines expert ad management with a personalized, boutique approach that fosters close client relationships and ensures sustainable growth without the risk of unexpected setbacks like ad disapprovals or suspensions.
john@stubgroup.com
https://stubgroup.com/
Key Quotes from the Episode:
“Advertising really is fuel on a fire.”
“Ultimately, it’s something that should be done. And if it’s something that a solopreneur can figure out how to do… awesome. But, if it’s not something you wanna spend your time or attention on or just, you know, don’t wanna do, then there’s certainly… third parties… that can come in and take care of that for you.”
Recommended Resources from Shauna:
AirTable to help you plan, create, organize & outsource your content marketing. Click here to create free account
KAJABI as an all-in-one resource to help you manage & market your business. Click here for free 14-day trial
DUBSADO to streamline client management, contracts, and invoices all in one place. Click here for free trial
FlowChat to simplify and automate your lead generation directly from social platforms. Click here to explore
Restream to easily broadcast live across multiple platforms and expand your reach. Click here to start streaming
About Shauna Van Mourik:
Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing.
GET CLIENTS: Dive into Shauna’s upcoming training, bonus resources & opportunities: https://www.shaunaleigh.com/connect-with-shauna
Note: This description contains affiliate links. If you choose to use these links, it helps support this channel, though there’s no obligation to do so. Thank you for your support!
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Connect With Us: https://www.shaunaleigh.com/connect-with-shauna
