For the debut of Reactorverse, Eric Rodriguez interviews Greg Alba from the Reel Rejects. From his humble beginnings as a receptionist, Alba aimed to do movie reviews and managed to hit it big with reactions. Alba has spent the last eleven years turning Reel Rejects into one of YouTube’s biggest pop culture reaction channels on the Internet today, with over a million subscribers and half a billion views for their TV and movie commentary which includes longtime Reject John Humphrey, newest Reject Coy Jandreau, and many other reoccurring personalities.
The Reel Rejects on YouTube: https://youtube.com/@ReelRejects
Greg Alba on Twitter: https://twitter.com/thegregalba
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The Reactorverse is a new series hosted by Passionfruit video editor and community organizer, Eric Rodriguez. Every week, he interviews a different YouTube reaction channel who share their experience of building a brand from watching new movies, tv shows, trailers and more in real time. These are the stories of those who have succeeded in turning their passion project into a day (and most likely night) job. Every Monday at 10 a.m. PT.
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Passionfruit is a news site, multimedia brand and community space for creator labor issues. In an industry estimated to be worth half a trillion by 2027, the majority will go to platforms, distributors, brands and other corporate interests that rely on creators to produce an endless stream of new content.
Passionfruit is dedicated to advocating for the rights and fair treatment of online content creators, provide resources, news and advocacy. Every worker in this space deserves Sustainability, Accountability, Equity, and Transparency: a SEAT at the table of the creator economy.
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