Ever wondered how you could utilize AI technology to revolutionize content creation?
Join Karl in this enlightening conversation with Raj Goodman Anand, the CEO and founder of Goodman Lantern, a content marketing agency that helps businesses grow through engaging thought leadership content. Raj shares his unique background spanning engineering, scaling several companies, and acquisitions. He discusses how the world of content creation is being disrupted by AI technology and how embracing content can help businesses grow exponentially. Raj talks about the importance of content marketing for B2B space for branding purposes and SEO and how Founders and co-founders of B2B-focused businesses need to become thought leaders to give stakeholders more insight into their company.
Tune into this episode to learn more about the importance of creativity, thought leadership, and the balance between human intervention and AI when creating content!
[00:01 - 09:44] Opening Segment
Introducing Raj to the show
Raj shares how he got into marketing from an engineering background
Content marketing is a powerful tool for B2B companies to get big orders
Investing in content marketing takes time, but the outcome is fantastic
Embracing content helps build a brand, generate leads, and convert them into paying customers
[09:45 - 14:37] Leveraging AI to Boost Your Presence
Raj discusses the fundamental difference between inbound and outbound marketing
Content marketing is a big part of inbound marketing
Thought leadership is becoming a buzz term for B2B startups
Advice: experiment with AI and chatbots to perceive content
[14:38 - 24:31] How AI and Human Intervention Can Create Unique Content
Thought leadership and clarity will be the most important factor in content in the future
AI is clever and can tell what's good, unique, copied, etc.
Human intervention is still required to create truly unique content
[24:32 - 32:55] AI Revolution: Balancing Opportunities and Minimizing Negative Consequences
AI is currently saving 20% of research time for content creation teams
Thought leadership content requires human introspection and strategy to be successful
Over-democratization of the technology may lead to cutting out B2B clients
There will be job losses but also new opportunities with each revolution
AI will reach artificial general intelligence level in the future but must be rolled out carefully
[32:56 - 34:42] Closing Segment
Final words
Connect with Raj through the links below
Quotes:
"The only way to eat an elephant is one chunk at a time." - Raj Goodman Anand
"Going forward, the only thing which will matter is how clear and good the content is. There will be a time when content will be all about thought leadership. You can't fool AI. Leveraging the power of knowing what's there, it can tell you what's good, what's bad." - Raj Goodman Anand
Connect with Raj!
Twitter: https://twitter.com/RajAnand
LinkedIn: https://www.linkedin.com/in/rajanand
Reimagine your marketing by visiting https://www.streamlinedmedia.ai/
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