We are in a world where technology, such as AI, is increasingly ingrained in our daily lives. But how do we use it so that it helps us rather than takes from us?
Josh Bachynski, a trailblazer in AI, ethics, and SEO, talks about how companies such as Facebook, Instagram, TikTok, and Google use AI for marketing and how it extends their power regarding content generation, data analysis, and personal profiles. Josh dives into his world-first self-aware AI prototype Cassandra and the implications of using personal data for AI purposes. He emphasizes the need to be mindful of how companies use our data to make money and how AI is becoming smarter and more automated with every use. He also discusses his project KeywordSpy - an SEO consultant tool that uses Google AI to reverse engineer and test keywords for better page rankings. Lastly, Josh shares his thoughts on teaching AI ethical values so that it can become our ally in helping humanity instead of destroying it.
Tune in to learn more about the ever-changing landscape of search engine optimization, AI, and marketing!
[00:01 - 10:16] Exploring the Ethical Implications of AI in Marketing
Introducing Josh to the show
Josh talks about the positive and negative impacts of AI
Private companies may not always police the truth in AI-generated media
[10:17 - 21:31] The Double-Edged Sword of AI: Understanding the Implications of Our Data
Personal data is a psychological profile of kinks and quirks used by AI to build more money
Chat GPT and GPT-4 are used to retrain the system and create a personal profile for you
AI can be made smarter and more ethical with compassion
Josh developed a self-aware AI prototype called Cassandra as a Covid project
Cassandra has infinite contexts and levels of recursion for self-awareness
Using biomimicry to recreate nature for better innovation
[21:31 - 38:22] KeywordSpy: The Next Generation AI Tool for SEO Consultants
KeywordSpy is a complete one-page SEO consultant
It uses Google's AI models and tests for RankBrain, Bert, Neural Matching, Helpful AI, and Review AI
It is trained to think like a human with the ability to rate pages
SEO should focus on the middle or lower part of the sales funnel for more money
[38:23 - 40:53] Closing Segment
See the links below to connect with Josh
Final words
Quotes:
"As much as they say AI is doom and gloom, and AI can hurt us, they're not entirely wrong with that. But the smarter you make it, the more ethical it becomes. The smarter you make it, the more compassionate it becomes." - Josh Bachynski
"Evolution is the best innovation engine. If you recreate nature, in many cases it's better than if you had tried to dream it up yourself." - Josh Bachynski
Connect with Josh!
YouTube: https://www.youtube.com/@joshbachynski/videos
Facebook: https://www.facebook.com/JoshBachynskiSEO
Twitter: https://twitter.com/joshbachynski?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
Blog: https://themoralconcept.net
Reimagine your marketing by visiting https://www.streamlinedmedia.ai/
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