In Episode 19 of Season 2, Jennie Wright, a marketing strategist and list building expert talks about the value of a mailing list to not only stay in touch with your clients, but to also promote events. Jennie says that crappy headlines and not having a segmented list can lead to low open rates. But if you do these two things correctly, it could lead to open rates of 30-40%.
LINKS AND RESOURCES FROM THE EPISODE
Website: http://www.jenniewright.com/ (www.jenniewright.com)
Instagram: https://www.instagram.com/jennielwright/ (https://www.instagram.com/jennielwright/)
Facebook: https://www.facebook.com/jenniewrightjlw (https://www.facebook.com/jenniewrightjlw)
Twitter: @JennieVW
LinkedIn: http://www.linkedin.com/in/jenniewrightjlw (http://www.linkedin.com/in/jenniewrightjlw)
MORE ABOUT GUEST
Jennie Wright is an Online Marketing Strategist, List Builder and Lead Generation Expert. She’s also the creator of List building 2.0, her own successful system of building your list through attraction and permission marketing.
Leveraging over 15 years of marketing, communications and branding experience for her clients, Jennie firmly believes that if you live your life with passion and transparency, you will create life-long success.
Having managed over 260 online list builds for her clients, Jennie is a passionate believer in organice, authentic list building techniques for her clients and mentors them through the process from start to finish.
Jennie is dedicated to helping entrepreneurs around the world develop intelligent and authentic marketing, branding and list building strategies that drive results. Her knowledge and expertise have many people referring to her as one of the up-and-coming business coaches for entrepreneurs.
An avid home cook, Jennie spends her downtime whipping up neat meals, or reading some trashy fiction for fun.
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ABOUT WIRED2CHANGE
Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan and got married in 2019. Mike is from Raleigh and is a very happy grandfather.
We work with small business owners to put systems and processes in place to help their business become more profitable so they can enjoy the life of a small business owner.
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