Chris is the first line of support for his clients on over 40 tools.
His core service: CRM and marketing technology infrastructure to measure results.
Current partners: Eloqua, Marketo, HubSpot, Pardot, Salesforce.
He has to answer these questions for any new software partnership request (which he receives daily):
- Does this solution solve a pain point for our clients?
- Is it better than most of the other options?
- How can we be a part of the implementation of that solution given our team/branding?
- If so, can we actually share a sales pipeline and co-sell by way of referrals, shared data, shared calls etc…?
In this talk, we’ll review:
- What’s broken in partnerships.
- It costs Chris between $15-$20K to become a full “partner” and represent their solution fully, and most of you would never have guessed that.
- An engagement tactic to clean out you list of stagnant partner prospects with targeted services-based discovery emails.
- Chris’s list of top aspects of the partnerships that make him want to give back to his partners.
- Caring - how to show you care about that agency, not how they can help you hit your numbers that day/month by only talking about their lead.
