In this episode, Lori Young interviews Susan Barber about mastering visibility. They discuss Susan's journey from being a corporate IT director to a visibility coach, the importance of vulnerability and authenticity in building a personal brand, and overcoming imposter syndrome. Susan shares tips for increasing visibility, such as finding your strengths and starting there, practicing video in a safe space, and reframing visibility as sharing valuable information rather than bragging. They also explore the concept of personal brand and the importance of being consistent and genuine in your messaging.
Key Takeaways:
Mastering visibility is a cornerstone of any marketing plan and is essential for building a business or personal brand.
Vulnerability and authenticity are key in building a personal brand and connecting with others.
Overcoming imposter syndrome and self-doubt is crucial for increasing visibility and achieving success.
Start with your strengths when it comes to visibility and experiment with different forms of content, such as writing, video, or speaking.
Personal brand encompasses how others see you, your strengths, values, and what you want to be known for.
Visibility is a marathon, not a sprint, and requires consistency, intentionality, and a growth mindset.
About The Guest:
Susan M Barber, Author, Podcast Host, Former Fortune 500 IT Director, turned Certified Executive Coach helps business leaders to play bigger,increase their visibility and finally, shine a light on their leadership strengths so they can elevate their position in the workplace.
She brings 25+ years of business and leadership experience from Kraft Heinz to her coaching and consulting engagements. Her book and podcast, both called The Visibility Factor, are a part of her mission to help all leaders learn how to show their value and be seen for their true talent. Susan is married with three children and lives in the Chicago area.
Website - http://www.susanmbarber.com/
LinkedIn - https://www.linkedin.com/in/susanbarbercoaching/
Sue's current read The Magic - https://www.amazon.com/Magic-Secret-Rhonda-Byrne/dp/1451673442/ref=asc_df_1451673442?tag=bingshoppinga-20&linkCode=df0&hvadid=80745473649062&hvnetw=o&hvqmt=e&hvbmt=be&hvdev=c&hvlocint=&hvlocphy=&hvtargid=pla-4584345020637657&psc=1
Connect with Lori (Your Host):
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Learn more on LinkedIn - https://www.linkedin.com/in/amazingobm/
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