Why is live shopping so much more successful in Asia than in the West? Today's episode of Arta Asks Me Anything brings us Carl in Bangkok discussing live shopping and the differences in the Asian and North American consumers.
Live shopping is an interactive way to shop where you can ask questions in chatboxes and shop directly from the stream, and it seems there is a resurgence of live shopping. We also discuss how this may affect influencer marketing and how the Key Opinion Leaders (KOLs) in Asia are highlighting the importance of trust.
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