Boasting over 100 million users, Threads is the latest social media platform out there. Leveraging the userbase from Meta, this new app has Carl & Arta discussing the impact of emerging social channels, from who the main benefactors will be to how this app will provide different content from the others. Perhaps it's an app where brands and users can take advantage of the newness of the app to bring humanity and humour to the social media of brands.
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