On the latest episode of Screaming Creativity, WPP’s Rob Reilly is joined by Robert Brunner, Founder & Partner of Ammunition, and the design visionary behind products such as Apple's first PowerBook and Beats by Dre. The duo dive into Brunner's illustrious industrial design career, discussing the critical balance between functionality and creativity, the pervasive role of design within Apple's culture, and the non-negotiable purpose of leadership in bringing ideas to life.