Description

Ready to create scroll-stopping marketing content that converts your followers into paying clients? Then this episode is for you! On today's episode, Jessie dives deep into all things content creation with her guest expert, Courtney Ken.

Courtney Ken is the founder of Her Content Co. — a female-owned and led content marketing agency specializing in content and messaging strategy, conversion copywriting, program and product launches, and all things organic marketing. After moving abroad from the U.S to Dublin, Ireland and getting a job in marketing at a small company in 2018, Courtney first discovered her passion for immersing herself in new cultures, environments, and international business — and she hasn't looked back since.

Her Content Co. as a brand originated from Courtney's current home in Paris, France in 2022 with the growing need for high-quality, authentic, and effective online marketing support. It exists to provide creative leaders and brands with the intentional strategy, scroll-stopping creative, and expert support team they need to confidently share their message with the people who need it most. Her clients come to her for their ability to dial-in their message, share their story and spread their work with the world through content that drives connection and converts. There’s a lot of pieces in the online marketing world, and it’s their mission to make it more simple, strategic, enjoyable and human, too.

In this episode, Jessie & Courtney cover:

• Courtney's career path overview, and what initially drew her to starting her content marketing agency

• Why content creation is an important part of marketing / branding

• What the biggest mistake is that service-based business owners make when creating content

• What we should focus on to create content that converts

• Tips for content strategy / pillars

• Tips for content creation

• Tips for content sharing

• At what point a service provider should consider hiring a content creation agency Vs. DIYing it

• And more!

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Ready to create your magnetic personal brand? I'd love to work with you! ⁠Click here to schedule a call with me⁠, and let's discuss the ways I can help you take your brand to the next level.

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To connect with Jessie:

Instagram: ⁠@jessie__christensen⁠

Email: ⁠hello@jessie-christensen.com⁠

Website: ⁠jessie-christensen.com⁠

LinkedIn: ⁠linkedin.com/in/jessieachristensen⁠

Pinterest: ⁠pinterest.com/jessie_christensen/_saved⁠

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To connect with Courtney:

Website: https://hercontent.co/

Instagram: https://www.instagram.com/hercontentco_/

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Have a question or topic you'd like Jessie to cover? Or are you interested in being featured as a guest expert on the show? ⁠Submit your request here.