Paul gives some examples of effective stories, and gives a general structure that works for all stories. Some of it is obvious, some is not! He also gives examples of how to tell effective stories, for topics that are very data centric. Very helpful stuff!
Check him out at www.LeadWithAStory.com
There you can learn about his books, his courses and more about what he offers.
If you don't have time to listen to all of this and want to fast forward to some highlights..
3:04 How we make decisions
12:35 What made his most effective presentation ever
16:08 Entrpreneur story about making payroll
29:00 8 steps to effective story telling
Enjoy!
