In this episode of Contacts, host Justin explores the art of storytelling and communication strategies with Andrea Sampson, CEO and founder of Talk Boutique and Thought Leader Academy. They discuss Andrea's journey from advertising to becoming a TEDx speaker's coach, her methods for enhancing day-to-day communication and storytelling, and the importance of clear, effective communication strategies in various facets of life, from professional environments to personal growth. Andrea shares practical tips, including the Story Spine framework, for creating impactful stories and developing thought leadership. 00:00 Introduction and Guest Welcome 00:43 Andrea's Journey from Advertising to TED 02:10 Founding Talk Boutique and Thought Leader Academy 02:36 Difference Between Talk Boutique and Thought Leader Academy 04:39 Effective Day-to-Day Communication Strategies 08:24 The Role of Storytelling in Communication 12:43 Coaching and Building Confidence Through Storytelling 20:20 Framework for Effective Storytelling 28:52 Incorporating Storytelling in Teaching and Coaching 32:34 Encouraging Diverse Thought Leadership 36:22 Creating a Space for New Ideas 38:41 Conclusion and Where to Find More Information