In this episode of Authority in the Wild Podcast, I welcome Nicholas Loise, founder of Sales Performance Team.
Nick breaks down:
- Filling the sales pipeline with low-cost tactics
- Using AI for smarter prospecting and follow-up
- Building trust when buyers are cautious
- Cold calling tips that still work in 2025
- Adapting offers and pricing during a downturn
Whether you run a small business or lead a B2B team, you’ll get clear steps to win more deals without big ad spend.
🟪 Timestamps
(00:00) Intro
(04:19) Have Sales Changed Over The Years?
(07:09) Trust in Sales in the Context of AI
(12:18) How to Prepare Your Business for Recession
(18:48) What Mistakes to Avoid
(24:26) How to Leverage Technology to Drive Sales
(35:31) How to Fix Your Pipeline Problem
(45:22) How to Grow Your Business And Self
(50:59) Connect to Nick Loise
(52:36) Weekly Challenge
🟪 Connect with Nick Loise
🟪 Connect with Gabe Marusca - https://www.gabemarusca.com/bio
🟪 Support the Show
Until Next Week,
Pura Vida!
