Description

Marketing is an essential part of any business, but it can be especially challenging for early-stage startups. With limited resources, it's important to make sure that your marketing dollars are being spent wisely.

One of the biggest mistakes that startups make is not tracking their marketing spend effectively. This makes it difficult to see what's working and what's not, and to make necessary adjustments.

Here are four key areas where startups should track their marketing spend:

• Customer acquisition: This is the money you spend to acquire new customers. This could include things like advertising, social media marketing, and public relations.
• Performance marketing: This is the money you spend on marketing campaigns that have a clear call to action, such as getting people to sign up for your product or make a purchase.
• Branding: This is the money you spend to build awareness of your brand. This could include things like advertising, public relations, and sponsorships.
• Marketing overheads: This is the money you spend on salaries, rent, and other expenses related to your marketing team.

By tracking your marketing spend in these four areas, you can get a better understanding of where your money is going and how it's impacting your business. This information can help you make better decisions about your marketing strategy and allocate your resources more effectively.

The description you provided also mentions that these demarcations are not set in stone and may vary from business to business. This is true. The specific areas where you track your marketing spend will depend on your specific business and goals. However, the four areas mentioned above are a good starting point for most startups.