With organic social media reach at times in a race to the bottom, paid social media strategies can be worth betting on for many B2B brands.
A targeted LinkedIn ad - including as part of an account-based marketing strategy - can do wonders. So what are brands to do and how do they spend money strategically?
To discuss the topic, Jennifer Mancusi is joined by Jonathan Bland, Co-founder of Omni Lab and a paid media expert for B2B brands.
Connect with Omnilab: www.omnilabconsulting.com
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