"It's about finding creative ways to make an impact, even when budgets are tight. That's where true innovation happens." - Tove Hernlund, Marketing Team Lead at Jobylon
In this episode, Maeva chats with Tove Hernlund, Marketing Team Lead at Jobylon, as she shares her journey from university to leading a marketing team. She discusses the importance of creative problem-solving when faced with budget cuts, the value of mentorship, and how to secure buy-in for innovative ideas. Tove also highlights the significance of being adaptable and prepared when pitching new strategies in the B2B space.
In this episode, we talk about:
Creative marketing
Career progression
Mentorship
Takeaways
Creative marketing with limited budgets: Finding innovative ways to make an impact even with reduced budgets.
Value of mentorship: Tove shares how having a challenging mentor early in her career shaped her approach to marketing and leadership.
Selling internally for new ideas: Strategies for pitching creative and unconventional marketing ideas to leadership teams.
Balancing proven tactics with innovation: The importance of not just following what competitors do but finding unique strategies that align with company goals.
Long-term thinking in marketing: Marketing success is a marathon, not a sprint, and the importance of patience and persistence.
Time chapters
[00:06] Introduction
[01:55] The power of mentorship.
[05:23] The art of selling internally.
[08:35] The value of trying unconventional marketing strategies.
[12:44] Success stories: Using creative video marketing in B2B.
[15:10] The importance of a supportive leadership team for innovation.
[17:16] Pitching new ideas with data and preparation.
[19:59] Building a strong network and learning from peers in the industry.
[22:27] Conclusion
About Tove Hernlund
Tove Hernlund, Marketing Team Lead at Jobylon, with both a Bachelor's and Master's in marketing and a strong background within startup SaaS and B2B marketing.
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