As the James Bond franchise entered the 20th century, audience tastes were changing. Despite the massive success enjoyed by the films during Pierce Brosnan's time as the spy, questions remained about how this fourth film starring the Irishman would fare, especially considering such series as the Austin Powers trilogy pointing out the ridiculousness of these films and others such as the Mission: Impossible films resonating more with audiences. How would Die Another Day perform with the public?
