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In this week’s episode of Anecdote, we delve into a pressing question facing many businesses today: Should companies lower their prices in response to fierce competition? Drawing from our own experiences and insights, we explore the various dimensions of this debate. We discuss the potential short-term gains versus the long-term implications of adjusting pricing strategies to match competitive pressures. Our conversation covers examples from our personal encounters with this dilemma, offering listeners a comprehensive understanding of the complexities involved in making such critical business decisions.