In this thought-provoking snippet, Mark Stern offers invaluable insight into the world of marketing. Unveiling the effectiveness of two powerful sales techniques: 'bump' and 'one-time-offer' (OTO), Mark equips real estate agents with tools to enhance customer experience and raise their bottom-line. He uses an analogy of a checkout counter at a grocery store to explain the 'bump,' which is like a spontaneous add-on purchase that the customer makes. He further elaborates on how an OTO works - it's an extra enticing offer presented right after the main purchase. If you're a real estate agent looking to amp up your sales strategies, this clip is a must-watch. So, hit the play button, and remember to click like, subscribe, and share this knowledge-rich content with your network!
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