Tom and Curtis are joined by Alan Borman, a video producer and content marketer, to discuss the importance of video in the modern marketing landscape. They explore the balance between volume and value of video content, considering factors such as budget and the lifespan of assets. They also delve into the analytics of video performance and the power of authenticity in connecting with audiences.
Takeaways:
- Video is as critical as ever in today's marketing ecosystem, as it allows for better retention of information and engages audiences more deeply than other forms of content.
- When creating video content, it is important to strike a balance between volume and value, considering the budget and the intended lifespan of the assets.
- Analyzing video performance through metrics such as view time and engagement can help identify areas for improvement and ways to optimize content.
- Authenticity is key in video marketing, as it allows for a personal connection with the audience and sets brands apart from AI-generated content.
- The future of video lies in the integration of AI, but human presence and connection will continue to be valued by audiences.
