Description

Tom and Curtis return from a brief hiatus to discuss some related — but distinct — marketing terms, through the prism of the book “Forget the Funnel.” What are the differences between “lead-gen,” “lead capture” and “demand-gen” (among other activities).

When you take a customer-driven approach to marketing, it is important to align your tactics and messaging with the prospect’s position and pathway through the various phases of the traditional sales funnel.

Takeaways:

• Understanding the sales funnel is crucial for marketers.
• Customer feedback is essential for refining marketing strategies.
• Demand capture and demand generation serve different purposes.
• Messaging should align with the customer's journey.
• Patience is key in marketing; results take time.
• Real-world examples illustrate the effectiveness of these strategies.
• Aligning marketing efforts with customer needs is vital.
• Continuous learning and adaptation are necessary for success.

Forget the Funnel: ⁠https://forgetthefunnel.com