In our final episode of Season One, Curtis and Tom discuss the chief takeaways and biggest lessons learned from our first season. Listen in as they break down the big three: 1.) the importance of messaging hierarchy, 2.) the role of systems in marketing, and 3.) the necessity of aligning metrics with objectives. (Hint: Not everything should be measured as pass/fail.)
Takeaways:
Reflecting on the journey of the podcast and its evolution.
How does “WHY-HOW-WHAT” align with the “AIDA” sales funnel?
The importance of KPIs in measuring marketing success.
Sales readiness is crucial for converting leads into customers.
How to align metrics with messaging and methodologies to maximize marketing efforts.
Brand building is essential for long-term business growth and short-term lead generation.
Sales training can significantly improve conversion rates.
Budget allocation should reflect the sales funnel stages and map to the desired outcome of each stage…not JUST sales or conversions!
Be sure to come back for Season Two!
