Description

Curtis and Tom are joined by marketing and branding consultant Katherine LeBrun on the show to discuss the metaphorical implications of fishing versus hunting in sales and marketing. They explore how the traditional hunting mindset can be detrimental to building customer relationships and how adopting a fishing mentality can lead to more effective engagement. Even though Curtis is the avid fisherman in the group, Katherine shares keen insights on how to approach sales and marketing with a focus on drawing customers in, rather than aggressively pursuing them.

N.B.: 

• Follow Katherine on LinkedIn

Takeaways:

• Fishing is a more fitting analogy for sales than hunting.
• Hunting implies aggression, which can alienate customers.
• Understanding your environment is crucial in both fishing and marketing.
• Patience is essential when engaging with potential customers.
• Research is key to adapting marketing strategies effectively.
• Building relationships takes time and trust.
• Content quality is as important as the delivery method.
• Engagement should be authentic and customer-focused.
• Treat customers as individuals you want to connect with.
• Learn your customers' needs to be more effective in marketing.