Moshe Zippel, Senior Lead, Advertiser Success with Beehiiv, joins Curtis and Tom to dive deep into newsletters — both from a creator standpoint and from that of advertising in newsletters. We explore email as a middle-of-the-funnel marketing channel as well as a top-of-the-funnel medium in which advertisers can reach highly engaged audiences without all of the typical “noise” that can plague some forms of digital advertising. Tune in to learn more about Beehiiv, the cross-section between MailChimp and Substack!
N.B.:
Takeaways:
- Email marketing remains a powerful tool for deep, rich, undistracted engagement.
- “Building on rented land” is essential for modern marketing, but so is owned media (review the PESO model!).
- Frequency and relevance are key to staying top of mind, in email or any other medium.
- Advertisers seek targeted engagement over broad reach, both of which can be achieved through newsletter advertising.
- Email is still a primary channel for busy professionals, even among those who try to avoid the clutter of their inboxes.
- Engaged audiences provide valuable impressions for advertisers—niche newsletters can capture deeply engaged audiences where the live, work and play.
