Frank Fiume and guest co-host Drew Alfano sit down with Johanna Bialkin, founder of Aldea Home & Baby, a California-based lifestyle store and franchise that blends modern parenting with community connection. Johanna shares how she turned a personal mission into a 20-year brand known for curating sustainable, stylish products—then scaled it through turnkey franchising. Hear how Aldea is growing without losing its soul and why now is the perfect time to build a business that’s as meaningful as it is needed.
GUEST: Johanna Bialkin
WEBSITE: https://aldeahome.com/
Chapters
00:00 Introduction to a New Chapter
00:47 The Journey of Aldea Home and Baby
04:07 Franchising: A New Direction
08:08 Adapting to Local Markets
09:55 Competing with Big Box Retailers
10:52 Personal Insights and Hobbies
12:36 Navigating the Challenges of Foundership
17:16 Building a Turnkey Franchise Model
20:01 Strategic Expansion Plans for Aldea
22:15 Finding the Right Franchisee
23:08 Misconceptions About the Baby Retail Industry
27:12 Determining Product Mix and Customer Engagement
30:37 The Time for Franchising and Eco-Conscious Practices
35:13 Introduction to Key Themes
35:14 Founder's Journey and Company Name Significance
35:35 Internal Struggles of Founders
DOWNLOAD FRANK'S FREE FRANCHISE TIPS E-BOOK!
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For More Information and Extra Resources Visit:
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Books Mentioned in this Episode:
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
https://amzn.to/4l3aGLQ
PODCAST LINKS
https://efbpodcast.com/
https://podcasters.spotify.com/pod/show/emergingfranchisebrands
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Apple: https://podcasts.apple.com/us/podcast/emerging-franchise-brands/id1701687149
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Episode Shot and Edited at BlueBox Studios Tampa
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