• How to make money selling your knowledge FREE CLASS: https://paulfoh.substack.com/
Join my community N25,000 or $16: https://selar.com/43i4z2
Summary
Salem King went from making short-form wisdom drops to building a real business. In this candid chat with Paul Foh, he reveals:
Why learning pricing, licensing & usage rights multiplies revenue
The hidden monetisation routes beyond brand deals—digital products, speaking, community memberships
How serving your tribe first leads to lifetime customers
Why African creators sit on a goldmine of untold stories
Key Takeaways
Mindset Shift – Think like an entrepreneur, not just a creator.
Know Your Numbers – Usage rights = bigger cheques.
Monetise Multiple Ways – Diversify: products, coaching, community, licensing, stage time.
Community Compounds – Loyalty drives repeat sales.
Africa’s White Space – Global audiences crave authentic African stories.
Sound Bites
“I’m leaning more towards entrepreneurship now.”
“You can charge more for licensing—for usage.”
“You need to give them a lot of value.”
Chapters
00:00 Intro – Creator → Entrepreneur
07:58 Business of Content
11:32 Monetisation Playbook
20:25 Community & Retention
29:05 African Creator Future
36:44 Building Creator Community
Links & Resources
• Salem’s Newsletter: https://salemking.com/newsletter
• FREE “Creator → CEO” Workbook: https://paulfoh.com/creator-ceo-workbook
• Notion Creator OS: https://creatoros.com
Connect with Us
Twitter & IG: @PaulFoh | @SalemKinging
LinkedIn: Paul Foh | Salem King
#AfricanCreatorEconomy #Entrepreneurship #ContentStrategy #Monetization #CommunityBuilding
