Description

In this episode, Andrea spoke with pricing expert Adrienne Gordon about strategic pricing approaches for manufacturing companies.

Adrienne shares insights from her 25+ year career working with large and small manufacturers on optimizing their pricing. She outlines typical steps in a pricing project, common challenges companies face, and the importance of empowering teams through pricing strategies.

Key topics covered include:

• Adrienne's background and how she built her expertise in pricing for manufacturers
• Walkthrough of her process for a pricing engagement with a manufacturing client
• Common pricing issues faced by small and mid-sized manufacturers
• Adrienne's motivation for launching Price Space to make pricing guidance more accessible
• The people side of pricing - how it ties to culture, mindsets, and empowering teams
• Most rewarding aspects of working in strategic pricing
• Key lesson on pricing strategies from Adrienne's extensive experience

To learn more about Adrienne and her work, visit www.pricingempowered.com and www.pricespace.com or connect with her on LinkedIn.