Description

For this week’s episode we are joined by Professor Mark Jenkins from Cranfield University. Mark is an expert on Formula 1 and is widely known as one of the first ever professors to explore the business lessons of the sport in an educational context. He has authored several books on strategic management issues including Performance At The Limit: Business Lessons From Formula 1 Motor Racing and shares high level insights on the transferable lessons from the sport for managers and teams. More on Mark at http://www.f1professor.com/. 

Key Lessons:

• Formula 1 is a delicate balance of innovation and imitation
• Leaders that can manage change are much better positioned to survive than through their hard skills
• A growth mindset is critical because life never stops teaching you lessons
• Let go of the rear view mirror to have laser focus on the present and future

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➤ Credits:

Audio: Mountains of the Moon - NINJA (unreleased)

Videography: Calin Butnaru 

Producer: Farah Nanji

Co-Executive Producer: Ricardo Da Silva

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