In this electrifying episode of "Real Insight," we're joined by the phenomenal Helen Marx, a digital technology and platform strategist whose vibrant personality and candid insights light up our conversation. Helen, currently the Chief Commercial Officer at Australis Music Group, has a storied career that seamlessly blends IT, AV, marketing, and strategic business management.
From the get-go, Helen shares her journey from the technical trenches of IT to the creative confluence of AV and technology. Her story is a testament to following one’s passion and finding joy in the fusion of creativity and commercial strategy. Helen’s enthusiasm for innovative communication, branding, and customer experience is infectious, and she dives deep into her philosophy of future-proofing business operations through holistic, technology-driven programs.
One of the highlights of our chat is Helen's unwavering commitment to effective communication. She discusses her passion for devising innovative ways to convey information to stakeholders, both internal and external. Whether it's through strategic branding or leveraging technology to enhance customer experience, Helen's approach is all about adding value and creating seamless interactions across the near 70 brands under Australis Music Group's umbrella.
Helen’s career is peppered with notable achievements in ERP, CRM, and beyond, but she’s also unflinchingly honest about the challenges she’s faced, particularly in navigating a traditionally male-dominated field. Her stories of overcoming these hurdles are not only inspiring but also offer valuable lessons in resilience and determination. Helen's bright and bubbly demeanor shines through as she shares candid insights, making for an engaging and motivational listen.
A key takeaway from Helen’s story is her belief in the power of passion. Managing companies like CMI and Australis has shown her that success is driven by a passionate team united by a common goal. Her leadership style emphasizes buy-in and change management, ensuring that strategic plans are not just implemented but are embraced by everyone involved.
As we wrap up, Helen hints at the exciting future ahead for both CMI and Australis. The changes she’s spearheaded are just the beginning, and there’s a plethora of innovative projects on the horizon. Helen’s vision for the future is as bold as her approach to business, promising more groundbreaking developments that will continue to set industry standards.
Don't miss this episode packed with Helen’s unique blend of technical expertise, strategic acumen, and creative flair. Tune in now for an inspiring and brutally honest conversation that’s sure to leave you motivated and ready to embrace your own journey with renewed vigor. 🚀✨
#Innovation #DigitalTransformation #Leadership #CustomerExperience #TechStrategy #RealInsight #HelenMarx #PodcastEpisode
0:00Introduction to Real Insight
0:48Transition to Marketing and Sales Background
1:13Evolution of CMI and Australis Brands
3:16Impact of COVID on Entertainment Industry
7:11Industry Warnings and Mistakes to Avoid
10:28Revolutionizing Trade Show Experiences
10:51Challenges Faced by the Industry for Sustainability
11:04Competing with Discretionary Spending Categories
15:41Competition Between In-Person and Online Shopping
24:02Overcoming Challenges in Male-Dominated Industries
27:23Breaking the Ceiling in Middle Management
28:42Importance of Having a Mentor
29:31Shifting Career Goals and Determination
34:33Unexpected News
40:26A Life-Altering Revelation
43:22Facing Judgment
48:55Balancing Independence and Anxiety
52:01Supporting Up-and-Coming Artists
57:57Fostering Industry Opportunities
1:00:15Breaking into the Industry
