In this episode, Simon chats with Andrea about the dynamic world of sales enablement. Andrea, who leads global sales enablement teams, shares insights on the importance of this function in today's market. They discuss various topics such as go-to-market strategies, customer success, pre-sales solutions consulting, and more. Tune in to gain valuable perspectives on building world-class sales engines and optimizing sales operations.
[00:03:28] Stand-up comedy experience.
[00:04:30] The growth of sales enablement.
[00:09:41] Defining enablement in business.
[00:14:34] Evolution of sales enablement.
[00:16:29] Sales enablement evolution.
[00:22:47] Setting up sales enablement function.
[00:27:24] RevOps and sales enablement.
[00:31:22] Enablement and RevOps collaboration.
[00:35:37] Must-have tech tools for enablement.
[00:37:52] AI and machine learning.
[00:42:41] Challenges of remote enablement.
[00:44:38] Zoom fatigue and virtual learning.
[00:49:33] Localized sales challenges and strategies.
[00:52:35] Multinational Sensitivity and Adaptation.
[00:56:59] Impact of enablement measurement.
[01:03:28] Transferable skills in enablement.
[01:04:54] Enablement as Circus Master.
