If your ads feel like they’ve stopped working, this episode will change how you think about growth.Most eCommerce founders assume performance drops because of creative fatigue, targeting issues, or platform algorithms. But for many brands, the real bottleneck isn’t marketing at all.It’s margin.It’s cash flow.It’s payback periods.It’s the underlying business model your ads are sitting on top of.In this episode, I break down why growth has shifted away from pure performance marketing and towards operational discipline and why founders who understand their numbers will consistently outperform those chasing tactics.You’ll learn:Why ads often “stop working” even when nothing has changed in your account.The key numbers that decide whether you can actually scale safely.How margin, contribution, and cash flow quietly cap growth.Why marketing can only ever amplify what already exists in your business.How to build a growth plan that holds up under pressure, not just on a dashboard.This is about building a business that marketing can actually work for.If you want to grow your eCommerce brand without guessing, this episode will reframe how you see your entire eCommerce operation.👉 Join my eCommerce Growth Made Easy community on Skool for the tools, dashboards, and frameworks referenced in this episode: https://www.skool.com/e-commerce-growth/about👉 Want to work with me directly? Book a free growth call and learn how I help eCommerce brands, like yours grow: https://www.wearedefiant.io/contact
