In this episode of Grounds for Success, Shawna interviews Shawn Bhakta, a 25-year veteran real estate leader in South Florida who runs two brokerages and a successful team. Shawn shares the keys to building a scalable and structured real estate business, emphasizing the importance of a strong foundation with a core team. He recommends starting with an admin, marketing support, and buyer agents before expanding.
Key takeaways:
1. Build a Core Five: A team manager, transaction coordinator, and pipeline supervisor are vital roles for scalability.
2. Leverage ISAs: Use dedicated ISAs for sellers and buyers, with clear task delegation and communication through tools like WhatsApp.
3. Lead Sources: Prioritize circle dialing, expired listings, and absentee owners using tools like Espresso Agent.
4. Play to Your Strengths: Focus on lead sources that align with your skills rather than following trends.
5. Relationship Over Transaction: Shift from a “sales” mindset to building long-term client relationships through value-driven conversations.
Shawn stresses consistency, delegation, and maintaining strong follow-up systems to prevent leads from slipping through the cracks.
Connect with Shawn here:
https://www.instagram.com/southfloridahomefinderteam/
https://www.realtor.com/realestateagents/569995c17e54f70100202fbb
