The FJR Marketing team had a busy week and brought home some great info from the Running USA Conference in Orlando. Lots of great sessions but the highlight was definitely Phil Dumontet of Boulderthon and recently named CEO of Brooksee Race Productions. Equally informative was a session about Media Sponsorship from Meg Treat of Treat PR.
Our very own Marketing Director, Mike Wattigny, was on a panel about use of AI in events. We wrapped up the weekend at the U.S. Olympic Marathon Trials, witnessing some incredible athletes aim for Paris 2024.
The week started with the Baton Rouge General Mardi Gras Mambo. The rain cleared before the sun came up, leading to a magnificent day for kicking off carnival season in a healthy way. Sponsors include Baton Rouge General, Core Power, Raising Cane's Chicken Fingers, Academy Sports + Outdoors, Baton Rouge Clinic AMC, AGives, Abita Brewing, Alvarez Construction, Magnolia Wealth Strategies, Caluda's King Cakes, Sigma Engineers & Constructors, Visit Baton Rouge, and Starlite Creations Balloon Decor.
