Summary
Selim Maalouf, co-founder and head of content at Conveying Your Message, discusses his experience in the industrial and manufacturing space and how his company uses HubSpot for sustainable growth. He emphasizes the importance of training and documentation for successful CRM implementation and highlights the need for human involvement in AI processes. Selim also shares his excitement about using AI in Operations Hub to identify patterns and streamline processes.
Takeaways
- Selim Maalouf's company, Conveying Your Message, focuses on sustainable growth in the industrial and manufacturing space using HubSpot.
- Training and documentation are crucial for successful CRM implementation and adoption.
- AI should be used as a tool to assist humans in their work, rather than replacing them.
- AI can be used to clean up and structure content, but human input is still necessary for quality control.
- HubSpot's Operations Hub and AI capabilities can help identify patterns and optimize processes.
- Selim emphasizes the importance of data privacy and the need for AI to be bookended by human activity.
- Conveying Your Message offers three pillars of services: demand generation, revenue operations, and technical consulting.
- Selim encourages companies to be open to changing systems and processes for successful growth.
- Selim and his team are active on LinkedIn and encourage connections and conversations.
00:00 Introduction and Background
01:09 Starting Conveying Your Message
04:02 Starting the Agency
05:04 The Importance of Inbound
07:41 Rev Ops and the HubSpot Ecosystem
11:10 Integrating ERP with HubSpot
14:27 Initial Steps with Clients
26:38 Advice for Improving Rev Ops
28:00 Connect with Selim
Contact
https://www.linkedin.com/in/selim-maalouf/
https://conveyingyourmessage.com/
