In this episode, the Tanner Green interviews CJ Cashman, the founder and Chief Operating Officer at Forecast, a healthcare partner agency that specializes in integrating modern marketing and healthcare needs using HubSpot. CJ shares insights from her journey from healthcare provider to marketing innovator, detailing the challenges faced in the industry and how she addressed them with technology and automation. She highlights the importance of bridging marketing and patient care, leveraging HubSpot's comprehensive tools to create a seamless customer journey, and discusses the future of healthcare marketing, including the potential impact of HIPAA compliance and better standard integrations with EMRs.
00:00 Introduction and Guest Welcome
00:11 CJ Cashman's Background and Journey
01:22 Founding Forecast and Bridging Healthcare with Marketing
02:53 Challenges and Solutions in Healthcare Marketing
06:29 Success Stories and Client Examples
12:12 Future Plans and Innovations
17:41 Advice and Final Thoughts
19:01 Closing Remarks and Contact Information
