Summary
Connor Skelly, founder of Fission, a HubSpot support agency, shares his journey in the marketing and sales operations space. He emphasizes the value of being a generalist early in your career and gaining exposure to various aspects of marketing. Connor discusses the importance of understanding and optimizing day-to-day processes before implementing AI or other advanced technologies. He advises agencies to niche down and specialize in order to stand out in the market.
Takeaways
Being a generalist early in your career can provide valuable exposure to different aspects of marketing.
Before implementing advanced technologies like AI, it is crucial to have a strong understanding of day-to-day processes and data management.
Niche down and specialize to stand out in the market and charge higher rates.
Understanding and optimizing processes is foundational before leveraging AI or other advanced technologies.
Chapters
03:03 Becoming a HubSpot Support Agency
06:00 Transitioning to Operations
10:04 Choosing B2B Marketing
13:06 Challenges and Strengths of the Agency
16:01 The Importance of Process and Data
28:01 Advice for Starting an Agency
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