Summary
Aleksi Lehtola, the Head of Sales North America at Hubble, shares his journey in the HubSpot ecosystem and offers insights into building a successful agency. He emphasizes the importance of finding the right partners and learning from others in the industry. Aleksi highlights the underutilized features of HubSpot, such as dynamic content and the CMS hub, and discusses the value of AI tools in sales and marketing. He also advises young entrepreneurs to test quickly, pivot when necessary, and surround themselves with the right people.
Takeaways
Finding the right partners and learning from others in the industry is crucial for success in the HubSpot ecosystem.
Underutilized features of HubSpot include dynamic content and the CMS hub, which allow for personalized experiences and automated site building.
AI tools, such as chatbots and personalized outbound messaging, can greatly enhance sales and marketing efforts.
Test quickly, pivot when necessary, and surround yourself with the right people to succeed as an entrepreneur.
Chapters
00:00 Introduction and Background
02:41 Building Kaksio Labs and Going Global
09:28 Learning and Growing in the HubSpot Ecosystem
25:41 Underutilized HubSpot Features
27:38 RevOps and AI Tools
30:53 Using a Magic Wand to Change the Business
33:51 Advice for Younger Self and Connecting with Aleksi
Contact
