Simon Penson founded the world's first digital content marketing agency, Zazzle Media, which was acquired by NYSE-listed Interpublic Group in 2016 as part of a two-brand marketing services group called Stickyeyes; currently, he is the Founder of Scaled Consulting, a B2B Growth Consultancy for Agencies, Professional Services, and SaaS
Outline:
00:00 - Introduction and Background
02:23 - Following Your Passion
05:36 - Hiring the Best
08:22 - The Power of Content
19:37 - Building Brand Equity
29:20 - The Reality of Entrepreneurship
35:27 - Final Thoughts
Simon's Links:
LinkedIn - https://www.linkedin.com/in/simonpenson/
Podcast Links:
Website - https://www.businessisblumin.com/
Sponsor An Episode - https://www.businessisblumin.com/sponsors
Spotify - https://open.spotify.com/show/0Tar39pLa0jpoAkt75aDCP
Apple - https://podcasts.apple.com/us/podcast/business-is-blumin/id1698775034
My Links:
LinkedIn - https://www.linkedin.com/in/daniel-b-717947124/
Instagram - https://www.instagram.com/danielblumin/
