Welcome back to another fantastic episode of Make Marketing Make Sense, hosted by Josh Owens! In this episode, we sit down with Grayson Gravras, a talented Freelance Graphic Designer and Brand Content Manager at Common House, to discuss the crucial role of graphic design in modern business.
Join us as we explore why investing in graphic design is essential for differentiating your brand, making it memorable, and ensuring consistency across various platforms. Grayson shares his expert insights on creating brand guides, websites, and social media strategies that set the right tone, whether luxurious or fun. He also emphasizes the importance of setting clear goals and maintaining cohesive branding to elevate your business.
Grayson provides practical advice on using tools like social media schedulers and Canva, despite his personal reservations about the latter. He also highlights the significance of professional design in adding a polished touch to your brand. Plus, get tips on preparing effectively before hiring a designer to ensure a smooth and successful collaboration.
Tune in now and let's make marketing make sense together!
Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves.
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