Today's podcast is an exciting conversation with Piotr Nowak - founder of a web design and dev agency, Nopio. We discussed the challenges of running and scaling a digital design agency, lead generation, and offering excellent customer service. I hope you enjoy!
Timestamps:
00:00 Intro & trip to Colombia
05:40 Introducing Nopio
15:01 Why Piotr decided to start an agency (vs. being a full-time engineer)
17:21 How Nopio generates leads (sales & marketing channels)
21:52 Troubles with cold email and warming up leads
28:33 Thoughts on producing content for Social Media
34:15 How to delegate and deliver great customer experience
42:54 Do you need to run agency as a U.S. LLC
49:18 Piotr's vision for Nopio for the next decade
52:38 Being tech-agnostic as a service provider
57:45 How to handle overflow of work
01:01:00 Piotr's thoughts on working with startups
01:11:59 Niching down as a service provider
01:15:39 How would Piotr start an agency from scratch?
01:19:45 Talking about the value of SEO
01:25:13 Offering higher-end services
01:29:13 More talk about sales & marketing strategies
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