What if the real story isn’t the 65% who shocked a stranger in Milgram’s lab or the 90% who took Sweden’s pension nudge? Dive into the overlooked 15-20%—the rebels who said no to authority, no to the script, and no to the herd. From lab coats to algorithms, we’ve built a world to herd the majority, but it’s the defiant minority who carve the way forward. X users in 2024 proved it, tanking an ad rollout by 18%. So why do we drug, jail, and crush them? This episode unpacks the data, the voices, and the cost—because the pathfinders we suppress might be our last shot.
