In this episode, host Emma Wildermuth sits down with Kody Smith of NoviHome for a candid, in-person conversation about what’s changing in homebuilding, why marketing matters more than ever, and how builders can improve the buyer experience from first contact through warranty.
Kody shares his journey from tech entrepreneurship to homebuilding technology, the lessons learned from mystery shopping major builders, and why communication before, during, and after the sale is the real key to earning referrals and long-term success.
You’ll also hear:
How the buyer experience shapes your reputation years after closing
Why standing inventory demands better marketing and trained sales teams
The one tool builders can use to stay connected and exceed expectations
Whether you’re a builder, sales leader, or marketing pro, this episode will help you think differently about how to engage your buyers and set your team apart.
Speakers:
Emma Jane Wildermuth – President, Shinn Group
YouTube: https://www.youtube.com/@theshinngroup
LinkedIn: https://www.linkedin.com/company/the-shinn-group/
Facebook: https://www.facebook.com/profile.php?id=100070280496939
Guest:
Kody Smith - President and Co-Founder, NoviHome
Podcast: https://www.novihome.com/podcast
LinkedIn: https://www.linkedin.com/in/kodysmith1
Resources & Links:
Learn more at theshinngroup.com
Subscribe to the Shinn Group Podcast wherever you get your podcasts https://open.spotify.com/show/14IFTHthEqbXm09CqnhWRV
https://podcasts.apple.com/us/podcast/be-the-builder-of-choice/id1705949297
