After working at Amazon as a vendor manager, Valerie Dichtl, unhappy with internal pressure to constantly renegotiate deals with the brands she was working on, switched to the other side of the table and helped a German fashion brand take on marketplaces properly for the first. She has since become renowned in the German fashion industry as one of the leading experts for all things marketplaces.
Founder of Marketplace Uni, Valerie teaches would-be Marketplace managers how to get their brands onto the top marketplaces in Europe. She works with sports & fashion brands to help them ensure that their business is ready for marketplaces and that all stakeholders are aligned for this new business.
In this episode, you can expect to learn:
- Which marketplaces are out there that you might not yet know about
- How to bring profitability to the forefront of your Marketplace strategy
- How to use marketplaces for overstock or end-of-line items
- How to distribute Marketplace revenue to keep your team motivated, and
- Where to begin with selling on marketplaces if you've never done so
