Mike and Nevin are back at it again sharing a cold one and talking about eCommerce agencies. Has automation made them less important? Will AI be the final blow? They don't know, but they'll speculate wildly.
The guys emphasize the crucial role of experienced professionals who possess deep knowledge of the ecosystem and the ability to execute effectively. They acknowledge that working with a big brand can be intimidating, especially for recent college graduates who are still learning. However, they highlight the fact that mistakes are inevitable in the learning process, and having experienced professionals can help mitigate these mistakes and ensure success.
They also emphasize the importance of agencies in providing this expertise and experience. They highlight that agencies have a support team of smart and experienced individuals who know what they're doing. They emphasize that agencies can offer creative and innovative solutions, help reach target audiences, save time and money, and stay up to date on the latest trends. Additionally, agencies have a team of experienced professionals who can provide valuable insights and guidance.
Overall, the episode underscores the value of experience and expertise in achieving success and avoiding mistakes. It emphasizes the importance of working with professionals who possess a wide range of talents and can navigate the ecosystem effectively.
The episode also discusses the significance of agencies being open to feedback and willing to pivot and improve based on client input. It is mentioned that when an agency encounters failure, they should analyze the reasons behind it and develop a hypothesis. They should then take action to test whether their hypothesis is correct or not. This process of continuous improvement and pivoting is seen as necessary to eventually reach a profitable range of ad spend and achieve optimal results.
However, the episode also raises a concern about agencies that constantly pivot based on client feedback. While this may initially please the client, it is suggested that it may not always be a positive sign. The host mentions that constant pivoting by the agency may indicate a focus on retaining clients rather than actually making them profitable. This suggests that the agency may prioritize client satisfaction over achieving successful outcomes.
Overall, the episode highlights the importance of agencies being open to feedback and willing to pivot and improve, but also raises the caution that constant pivoting may not always be a positive sign and could indicate a lack of focus on profitability.
In this episode, it is repeatedly mentioned that agencies are likely to continue to exist and provide value in the industry, despite the belief that they are becoming obsolete. The speaker states that agencies will probably be around until they are "long gone." They emphasize that agencies provide a second opinion, which is crucial in forming an expert opinion. This suggests that agencies offer a unique perspective and expertise that individuals may not possess on their own.
Additionally, the speaker mentions that as long as agencies can outperform an average PMAX campaign, there will always be a reason to hire them. This implies that agencies have the ability to deliver results and achieve better performance than individuals or other alternatives.
Furthermore, the episode highlights the importance of the talent that agencies possess. The speaker emphasizes that agencies thrive on the talent they maintain and retain. This suggests that agencies have a pool of experienced professionals who bring valuable skills and knowledge to the table.
Overall, the episode suggests that agencies will continue to be relevant and provide value in the industry due to their expertise, ability to deliver results, and the talent they possess. Despite the belief that agencies are becoming obsolete, they are likely to remain an important part of the industry.