Sam Ryan, Flocksy CEO, takes us through the story of how and why he and his brother founded a unique design agency that operates on a monthly fee. Customers pay a flat rate and get access to unlimited creative.
In this episode, the speakers emphasize the significance of building personal connections with customers for achieving business success. They highlight the example of successful brands like Amazon, which prioritize customer obsession and focus on establishing personal connections. The speakers argue that a strong customer success operation should aim to create a personal connection with customers, similar to the familiarity one has with a favorite mechanic or waiter. This personal connection helps to humanize big businesses and make customers feel seen and valued.
The speakers emphasize the importance of understanding and empathizing with the problems faced by the people you do business with. They assert that in today's marketing landscape, it is essential to add a personal touch and forge connections, especially in advertising and B2B sales. Successful companies, they believe, are those that prioritize empathy and personal connections rather than relying solely on automation, technology, and AI.
The episode also delves into the process of building personal connections with customers. One approach mentioned is to have initial phone calls with customers, which helps establish a connection and leads to longer-lasting relationships. The speakers also highlight the use of video demos and integrating tools like Loom, which facilitate better communication and understanding of customer needs.
Overall, the episode underscores the crucial role of building personal connections with customers for business success. It helps create a sense of familiarity, humanizes big businesses, and makes customers feel valued.
Successful companies prioritize customer obsession and forming personal connections. They argue that while technology and automation are valuable tools, they should be combined with the ethos of empathy for customers' problems. The episode highlights the need for businesses to understand and address the problems and needs of their customers to build strong relationships and retain them. The importance of personal connections in advertising and B2B sales is also discussed, acknowledging the challenges of forging that connection due to the distance between the agency and the end customer. The guest shares their experience of incorporating phone calls, video demos, and personal interactions with clients to establish a sense of familiarity and connection. They also mention using tools like Loom to enhance communication and understanding by allowing customers to express themselves through video. Overall, the episode emphasizes the role of empathy in understanding and addressing customers' problems and how it contributes to the success of a business.
In this episode, the speakers discuss the importance of capturing attention quickly and creatively due to the decreasing attention spans of audiences. They acknowledge that attention spans are getting shorter and shorter, with one speaker admitting to being addicted to TikTok, where users have milliseconds to grab someone's attention while scrolling. They emphasize the need to invest in thumbnails and emulate popular styles while still maintaining uniqueness or unfamiliarity. The speaker also mentions that attention-grabbing content needs to be presented within the first two seconds, as people want to quickly see what a brand has to say while scrolling. They suggest focusing on concise and high-quality video content that can be repurposed into shorter clips to cater to short attention spans. Overall, the episode highlights the need to adapt to the changing attention spans of audiences by creating attention-grabbing content that quickly delivers the intended message.