Mike & Nevin dig into what eCommerce brands should be doing NOW to get ready for the Black Friday/Cyber Monday (12) rush. 2023 trends and macroeconomics have made Q4 very important for brand looking to make up lost ground.
What we talk about:
The guys delve into the topic of promotional strategy, discounts, deals, and margins. Nevin emphasizes the importance of this topic, particularly for brands that have faced challenges throughout the year. They suggest that Black Friday presents a great opportunity for brands to make up for any losses or achieve their targets.
During the episode, the guys stress the significance of preparing for the Black Friday, Saturday, and Monday rush for marketers and brand owners. They emphasize that this year, more than ever, it is crucial to nail the Q4 Black Friday plans. The host advises e-commerce brands to start preparing early and generate interest and anticipation among consumers by promoting their deals and discounts ahead of time.
Additionally, they highlight the importance of identifying the best deals within the product library. They recommend that brand owners determine which products will be offered at the most competitive discounts. By focusing on these specific products, brands can attract more customers and drive sales during the Black Friday rush.
Furthermore, effective communication across all channels is emphasized. Nevin suggests that brands utilize their owned media, social media, and display advertising to communicate their Black Friday offers and promotions. Whether brands are selling their own products or retailing others', it is crucial to let customers know that they will find the best deals from their brand. The host emphasizes the need for a comprehensive effort in communicating early and effectively to capture the attention of shoppers.
Overall, the episode underscores the importance of preparing for the Black Friday, Saturday, and Monday rush for marketers and brand owners. It emphasizes the need to start planning early, identify the best deals, and communicate effectively to maximize sales and take advantage of the opportunities during this critical period.
In the episode, the host emphasizes the crucial role of effective communication and preparation for Black Friday, particularly for new e-commerce brands. They stress the importance of starting early and implementing a comprehensive strategy across all channels, including owned media, social media, and display. This ensures that brands are visible and potential customers are aware of their offerings when shopping on Black Friday.
For new eCommerce brands or those with limited experience in Black Friday preparation, the host provides advice. They suggest starting by identifying the best deals within their product library to offer on Black Friday. This involves researching the market and ensuring that the deals they offer are competitive. The host also mentions the growing trend of site-wide Black Friday promotions but highlights the option of focusing on specific products.
Overall, the episode highlights the importance of effective communication and preparation for Black Friday, especially for new e-commerce brands. It emphasizes the need to start early, identify the best deals, and ensure brand visibility across all channels.