Summary
Chelsea Shewchuk, a sports marketing professional, shares her career journey and insights into the industry. She discusses her experiences working with Real Madrid, IMG, and Major League Baseball, as well as her transition from small to large environments. Chelsea also addresses the challenges faced by women in sports marketing and the importance of networking. She highlights the impact of AI in marketing and the differences in communication roles in different countries. Chelsea concludes by sharing her favorite position held in her career.
Takeaways
- The sports industry offers diverse and exciting career opportunities.
- Networking is crucial for success in the sports industry.
- Women face challenges in male-dominated fields but can overcome them with confidence and determination.
- Adapting to cultural differences is essential when working in international roles.
- AI is transforming the marketing landscape, and professionals need to stay current with new techniques.
- Leadership skills, such as surrounding oneself with talented individuals, are essential for success.
- Favorite sporting events can vary, but El Clásico and Formula One races are highly recommended.
- Working in sports marketing requires navigating unique challenges and building a brand beyond the team.
- Having realistic expectations and seizing opportunities are key to a successful career in the sports industry.
Chapters
00:00 - Introduction and Background
04:44 - Career Journey: Real Madrid and IMG
10:47 - Transition from Small to Large Environments
12:11 - Women in Sports Marketing
15:06 - Leadership and Mentors
