In this episode of Six Figure Secrets for Fractional Executives, Mylance CEO Bradley Jacobs tackles the common challenge of finding new clients. Traditional methods are often expensive, time consuming, and fall short. We suggest the answer is a dual approach that uses LinkedIn as a platform for expressing thought leadership to connections in your ICP. First, build your network by targeting the right people. Mylance Scale can help identify your ideal client profile and create targeted connection lists. Aim to add dozens of these high-potential connections every day.
Second, establish yourself as a thought leader. Share your expertise by creating engaging content. Mylance can transform a one-hour video interview into 20 different LinkedIn posts, including videos, text, carousels, graphics, and polls.
By consistently connecting with potential clients and sharing valuable content, you'll become a recognized expert in your field. This approach will lead to both inbound inquiries and positive responses to your outreach messages.
Whether you choose to do it yourself or leverage Mylance's services, this targeted LinkedIn strategy is key to consistent client acquisition. Remember, consistency is key! Aim for daily connection requests and frequent content posting.
Head over to Mylance.co to learn more about their free community and how to build a sustainable client base.
00:00 Intro
00:40 Why we built Mylance Scale
02:45 The two strategies that have been most successful
03:28 Building software that can correctly identify and reach out to your ICP
05:31 How to approach new connections on LinkedIn
06:03 One of the best outreach messages on LinkedIn
08:57 Paired Approach with Thought Leadership Content
10:30 Building your own business development is the answer
11:42 The reason why I started Mylance
