Crafting Killer Proposals for Fractional Expert Clients
This episode of Six Figure Secrets for Fractional Experts dives into the art of crafting proposals that land you high-paying clients. Bradley Jacobs, the host and founder of Mylance, a community and lead generation platform for fractional experts, shares his insights on how to structure a winning proposal.
The key takeaways focus on creating a strong introduction, actively listening to client needs, and presenting clear deliverables and pricing.
Start Strong: Don't underestimate the power of a good introduction. Briefly remind the client of your expertise and accomplishments. This jogs their memory and reinforces why you're the perfect fit for their needs.
Listening in Action: Demonstrate that you were truly listening during the initial call by incorporating the client's goals and challenges throughout the proposal. Mirroring their own words personalizes the proposal and shows a deep understanding of their specific situation.
Tangible Deliverables: Avoid generic jargon when outlining what you'll deliver. Instead, use clear and specific language that allows the client to visualize the project's outcome. This eliminates any confusion and builds trust.
The episode also tackles the often-dreaded topic of pricing. Ideally, budget is discussed during the initial call. However, if that conversation doesn't happen, prioritize finalizing the project scope first. You can then address pricing in a follow-up call.
Bradley suggests aiming high on pricing. Go in with a rate 30-40% above your minimum. An initial "no" might simply indicate you haven't maximized your earning potential. Negotiation becomes easier when you start from a higher point.
The episode concludes with a crucial reminder: follow-up is essential! Don't be afraid to send multiple reminders after submitting the proposal. Persistence is key to securing the client and starting your successful collaboration.
Want to learn more?
Check out Mylance's free community for fractional experts: https://www.mylance.co/site/community
Check out Bradley’s initial pitch deck that earned him a 25k/mo client: https://docs.google.com/presentation/d/1PjwxNXvg5mjZ4rW8h6baGJ5an8rjreYpp6OhxVHZiKA/edit#slide=id.g42af2ca2be_0_0
Connect with Bradley Jacobs on LinkedIn for daily content and industry support.
00:00 Intro
00:31 Crafting a Killer Proposal
01:35 The four proposal sections
07:02 Discussing Budget
12:03 Sending the proposal
13:59 Wrapping Up
